Any
merchant running an e-commerce website would undoubtedly need a Payment Service
Provider (PSP) of some sort or the other. Payment service providers form an
integral part of a business as they offer a wide range of solutions to improve
the company growth. They help merchants to accept credit card or other forms of
payments along with other services like risk management, transaction
reconciliation and fraud protection.
With an overwhelming
number of payment service providers in the market, choosing a one that meets
your business needs can be difficult. As an online seller, it is worthwhile to
choose a service provider who is local so that he understands you, your target
audience and most importantly the local market. Here are the top advantages of
using a local payment service provider.
1. Local
Currency- A local payment service provider will have connections with all the
leading local banks and this will enable you to accept local currencies on your
website. Having a merchant account with a local acquiring bank can be arranged
by a local PSP and this will enable you to accept payments from customers in
local currencies. Thus, this will not
only make the customers happy but will also save you from paying conversion
fees. Like for instance, a local PSP can help you to avoid converting your
customer’s payments from EUR to KES. Through a local PSP, you can gain higher
profits, as it will exempt you from having to deal with fluctuating exchange
rates.
2. Local Currency- A local payment service provider will have connections with all the leading local banks and this will enable you to accept local currencies on your website. Having a merchant account with a local acquiring bank can be arranged by a local PSP and this will enable you to accept payments from customers in local currencies. Thus, this will not only make the customers happy but will also save you from paying conversion fees. Like for instance, a local PSP can help you to avoid converting your customer’s payments from EUR to KES. Through a local PSP, you can gain higher profits, as it will exempt you from having to deal with fluctuating exchange rates.
3. Local
Customers- A local PSP can be beneficial for your local customers too. Through
a local PSP, customers will be able to carry out their transactions in the
local language. This will not only improve customer experience but will also
ensure a smooth and fast payment process. Transactions in the local language
will speed up the time of transaction which in turn will keep the customers
happy and boost up company sales.
4. Local
Payment Methods- A local PSP will not only have the complete information about
the most preferred payment methods by the customers but will also have all
these preferred methods already integrated into their payment platform.
Accepting multiple payment methods will not only help increase the customer
satisfaction but will also improve the customer retention rates. Hence, it is
worth investing in local payment methods.
5. Local
Fraud Risks- A local PSP will provide risk management services and protect your
business from fraud. PSP will not only keep customer information secure but
will be aware of the all the common local fraud risks and schemes. They will
have the expertise to accurately identify any fraudulent transactions, which an
International PSP may not be able to identify as they are not equipped and
familiar with local types of fraud.
A Local PSP can use the knowledge and expertise to keep the business secure, at the same time keep the customers happy and satisfied, all at a lower cost than using an international PSP.
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