Businesses are waking
up to the importance and benefits of having a digital presence. The objective
is not only to outperform their competitors, but also to grab a share of global
markets. Well established online stores have become the hub of e-commerce
activity and they are helping small businesses to access a much larger group of
customers online by allowing them to use their platforms. This way, small
businesses get access to a bigger chunk of customers, they can never expect at
their physical storefronts.
However in order to
stay competitive and on top of search engine rankings, they constantly need to
offer better user experience. They should also keep their E-Commerce sites
updated according to the latest trends in The E-Commerce industry. For this,
they must choose the right platform such as Magento, which is one of the most
advanced eCart solutions these days. They must also choose a standard Online Payment Gateway that can transform their business.
Here are four major trends that are shaping the future of ecommerce industry.
1. Mobile responsiveness
Today's generation is
almost addicted to Smartphones and Tablets. New features such as bigger screens
and location tracking etc. have enabled better user experience. While shopping
online, people want to buy things without going through cumbersome processes.
They must be able to buy their favorite merchandise, just by a few taps of
their fingers.
2. Chatbots
Chatbots are the best
way to establish one to one communication that you might have enjoyed while
using Facebook messenger or WhatsApp Messenger. The similar functionality of chatbots
has now been introduced in e-commerce sites, so that the customer can directly
interact with the brand and resolve their instant queries about products and
other areas related to customer support and sales.
3. Digitalization of Payments
The digitalization
process has helped in swift and cashless mobile payments and has simplified
E-Commerce shopping process. With the help of state of the art online payment gateways, the customers
enjoy seamless user experience. Merchants can integrate their online payment
systems with a prominent payment solutions partner like PayTabs and empower their
customers to buy and pay in a matter of seconds. Say goodbye to the
hassles of online payments!
4. Personalization
eCommerce sites are
moving from mass personalization to individual personalization and this is a
great step as far as user experience is concerned. Smart tools are being used
to target different customers according to their needs and buying behavior.
Product
recommendations can be based according to their browsing records and purchasing
behavior. Apart from that, offers and exclusive discounts can be provided to
the customers on special dates and events such as birthdays and anniversaries
to build excellent relationships with them.
The big E-commerce giants
in the retail businesses are working as a catalyst for the small stores and vendors
by boosting their sales and offering them their platform to reach wider global
audiences. With enhanced technology in security features, these trends will
only grow in future.
