4 Major Trends That Are Shaping the Future of Ecommerce

Businesses are waking up to the importance and benefits of having a digital presence. The objective is not only to outperform their competitors, but also to grab a share of global markets. Well established online stores have become the hub of e-commerce activity and they are helping small businesses to access a much larger group of customers online by allowing them to use their platforms. This way, small businesses get access to a bigger chunk of customers, they can never expect at their physical storefronts. 

However in order to stay competitive and on top of search engine rankings, they constantly need to offer better user experience. They should also keep their E-Commerce sites updated according to the latest trends in The E-Commerce industry. For this, they must choose the right platform such as Magento, which is one of the most advanced eCart solutions these days. They must also choose a standard Online Payment Gateway that can transform their business.

Here are four major trends that are shaping the future of ecommerce industry.

1. Mobile responsiveness

Today's generation is almost addicted to Smartphones and Tablets. New features such as bigger screens and location tracking etc. have enabled better user experience. While shopping online, people want to buy things without going through cumbersome processes. They must be able to buy their favorite merchandise, just by a few taps of their fingers.

2. Chatbots

Chatbots are the best way to establish one to one communication that you might have enjoyed while using Facebook messenger or WhatsApp Messenger. The similar functionality of chatbots has now been introduced in e-commerce sites, so that the customer can directly interact with the brand and resolve their instant queries about products and other areas related to customer support and sales.

3. Digitalization of Payments

The digitalization process has helped in swift and cashless mobile payments and has simplified E-Commerce shopping process. With the help of state of the art online payment gateways, the customers enjoy seamless user experience. Merchants can integrate their online payment systems with a prominent payment solutions partner like PayTabs and empower their customers to buy and pay in a matter of seconds. Say goodbye to the hassles of online payments! 

4. Personalization

eCommerce sites are moving from mass personalization to individual personalization and this is a great step as far as user experience is concerned. Smart tools are being used to target different customers according to their needs and buying behavior.

Product recommendations can be based according to their browsing records and purchasing behavior. Apart from that, offers and exclusive discounts can be provided to the customers on special dates and events such as birthdays and anniversaries to build excellent relationships with them.

The big E-commerce giants in the retail businesses are working as a catalyst for the small stores and vendors by boosting their sales and offering them their platform to reach wider global audiences. With enhanced technology in security features, these trends will only grow in future.