A payment service provider or a PSP provides offers online
businesses provide provision various payment methods. The payment methods
include credit card, debit card, bank transfer and real-time banking. It is a
third-party service provider that enables the online business merchants to
accept online payments. It allows the online businesses to accept payment
through multiple methods and not just credit or debit cards. But all varieties
of payments are done through a single channel. A payment service provider works
in tandem with the authorized bank. It takes responsibility for the payment
process the moment a customer punches in their details. Right from transmitting
customer’s details to the bank’s processor, relaying back the message or
authorization of the bank everything is undertaken by the payment service provider. A PSP is equipped to handle multiple
payment options right at the outset and receives discounts on bulk processing.
It saves money for the merchant as compared to setting up individual payment
methods.
It has been researched globally and established that
majority of customers prefer payment methods with multiple options. They
reported to be more satisfied and have more faith in the merchant. If an online
business merchant goes on acquiring multiple payment methods like credit card,
mobile wallets, debit cards, net banking and more the same will come out to be
a costly affair. With a PSP all these features can be acquired in one go. Not
just multiple payment methods but payment services also support multiple
currencies. When a merchant is looking to expand their audiences globally or to
export to other countries, this feature comes in handy.
It is mandatory for anyone receiving credit card payments to
have PCI DSS certification installing a payment gateway gets you a
certification too. With an increase in the frequency of credit card frauds
world over it has become difficult to ensure the security of online
transactions if you have your own payment mechanism. Meeting the stringent PCI
norms can translate into a lot of time and money investment on your part. A
payment gateway is one of the most secure payment methods and can alleviate the
fraud risk for you and your customers. Another major advantage a payment gateway
has is that of helping make better business decisions. With a payment gateway,
you get the opportunity to make data-based decisions. You get access to
settlements or disputes reports easily. It will not only enable you to increase
operational efficiency but also increases optimization of your e-store.
A payment service provider will also help you sell globally. You can always select or choose
to work with a payment gateway that has global tie-ups. And help your global
audience as people use varied online payment methods. Enabling you to cater to
an international audience smoothly, securely and with faster transaction. So if
you have not chosen to get a payment gateway yet. You are missing out on
expanding your business, getting faster payments and under-utilizing the reach
your e-commerce business might have.
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